IDEO mogfx
info model 2006
In a 3rd-year design course in 2006, teams of 4 were instructed to read "The Art of Innovation" by Tom Kelley, General Manager of IDEO, and then construct a static, and a digital information model within the same week, to be presented during the next class session. It was a significant challenge considering the full-time course-load many of us were committed to, however we were more than ready for it. Extra motivation was added when the professor said he would send the best one or two models to IDEO.
Team Roles
Because my teammates had little or no experience with Flash, my role in this project was to interpret the instruction of "create a motion model," to come up with a concept for the model, read the book and extract the key concepts from it, create the flash animation, and attempt to teach my teammates a little bit about the process I used to create it. They designed the static information model that is displayed 3/4 of the way through the motion model, with the caption "repeat the entire process." Although this left me feeling somewhat burdened, I wanted to create something that would wow the class, and the teacher, and I certainly achieved that. However, if I were to do it again, and as I commented to my teammates, I would have tried to involve them even more in the process.
